The mark
The Compass Star is the whole identity: a faceted gold star over the radiating node field and the rising arc, set on Navigator Navy. It always travels with its navy field — the field is part of the artwork, never a background someone adds later, and never boxed in by bars or seams.
Primary lockup — emblem + wordmark
The default signature. Use it for footers, card faces, covers, and anywhere the brand introduces itself.
PNG · 2240 × 1120 · NAVY FIELD INCLUDED
Emblem only — the Compass Star
For tight spaces: app icons, avatars, favicons, footer marks beside a typeset wordmark, and small placements where the full lockup would shrink to mush.
PNG · 849 × 873 · NAVY FIELD INCLUDEDClear space & minimum size
Keep breathing room around the mark equal to the height of the star's top point (×) on every side. Nothing — type, edges, other logos — enters that space.
The footer rule
Every footer — site, app, card, document — carries DCA Navigator branding only: the Compass Star and the DCA NAVIGATOR wordmark. No parent-company names, no program labels, nothing else rides along. The footer at the bottom of this page is built to the rule.
DCA NAVIGATOR
APPROVED FOOTER — THIS, AND ONLY THIS
In the footer
- Compass Star emblem, full and uncropped
- The wordmark set as DCA NAVIGATOR
- Navigator Navy field, edge to edge
Never in the footer
- ANALYTICA LABZ · PRIVATE BETA — or any other brand or program name
- Older logo generations — the corrected Compass Star is the only mark in use
- Sponsor, partner, or advertiser marks sharing the footer strip
Color
Two families that never mix jobs: the brand colors (navy, golds, paper, ink) carry identity, and the zone colors carry meaning on charts and cards — green is always buying zones, red is always take-profit. Tap any swatch to copy its hex.
Values are the shipped tokens: navy sampled from the master logo file; Editorial paper, ink and golds from the app skin; zone hues as ruled for every surface.
Typography
Three faces, three jobs. Headlines speak in Fraunces, everything readable is Archivo, and every number, price, and ticker speaks in IBM Plex Mono so figures line up and read as data.
The EMA line, read like a headline.
Section titles, card headlines, editorial moments. Never for body copy or data.
The quick brown fox jumps over the lazy dog — body copy, labels, buttons, and navigation all set in Archivo, with small-caps for nav items rather than all-caps shouting.
Body text, UI, captions. Weights 400–800.
BTC $106,140.60 · FV +6.4% · σ* 0.5515 · TP 1 $139,841.05
Prices, percentages, tickers, tables, timestamps — anything a member might compare digit by digit.
Never do this to the mark
The corrected version is the only version. These are the failures the card sweep was run to catch — if a card or page shows any of them, it gets rebuilt from the masters above.
Don't crop it. The star, the node field, and the arc stay whole — every point inside the frame.
Don't stretch or squash it. Scale proportionally, always — fill space with the navy field, not by warping the art.
Don't recolor it. The gold and navy are fixed. No tints, no filters, no seasonal versions.
Don't rotate it. The star points up. It is a compass, not a decoration.
Don't letterbox it. No black bars, no seams, no border where the navy field should run full-bleed to the edge.
Don't move a placed mark. Where artwork was art-directed with the logo in position — like the bull-vs-bear regime poster — the mark stays exactly where it was set.
Card & format sizes
Every format has one correct height, and cards ship at the full height — a card that measures short gets rebuilt, not padded. Derivatives inside the app may scale down; the masters never do.
| Format | Master size | Ratio | Where it runs |
|---|---|---|---|
| Feed card | 1080 × 1350 | 4 : 5 | Standard social post card |
| Tall card | 1080 × 1920 | 9 : 16 | Stories, reel covers, tall posts — navy field fills the full frame |
| Banner master | 780 × 200 | 3.9 : 1 | Sponsor / banner placements |
| Full lockup | 2240 × 1120 | 2 : 1 | Master logo file — footers, covers, print source |
| Emblem | 849 × 873 | ≈ 1 : 1 | Master emblem file — icons, avatars, small placements |
Image set
Ready-to-post brand images, composed from the master files — the mark is never redrawn, only placed on its navy field at each format's full size. Pick the shape the placement needs and download it as-is.
Full lockup — Tall
Stories, reel covers, and tall posts. The navy field fills the full frame, edge to edge.
TALL · 9 : 16 · PNG · 1080 × 1920
Full lockup — Feed
The standard social post card, at the feed's full height.
FEED · 4 : 5 · PNG · 1080 × 1350
Full lockup — Square
Square posts and placements that take a 1 : 1 frame.
SQUARE · 1 : 1 · PNG · 1080 × 1080
Emblem only — Tall
The Compass Star on its own, tall frame — for stories and covers where the name is already on screen.
TALL · 9 : 16 · PNG · 1080 × 1920
Emblem only — Square
The Compass Star on its own, square frame — avatars, profile images, and square posts.
SQUARE · 1 : 1 · PNG · 1080 × 1080
Full lockup — Wide banner
Headers, channel banners, and wide placements. The lockup sits centred with the navy field running to every edge.
WIDE BANNER · 3 : 1 · PNG · 2400 × 800Take the kit
Everything an admin, designer, or sponsor needs, straight from this page — the two master files and the palette as a ready-to-paste token sheet.